Kiwire 2.0 Documentation

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Campaign Management

Campaign is call to action function of our network or Wi-Fi marketing platform. At the heart of Campaign module is Campaign Management, which is the module that lets you control and manage all the campaign for your network. Create campaigns such as a welcome coupon offer for first time users logging into the network. Send SMS to users who have not connected to the network for 40 days to reach them. The campaign module lets you manage the ordering of campaigns being run when user actions are triggered, it also supports random ordering if you did not put any ordering ID associated with the campaign.

The Campaign module comes with approval process flow that requires an authorized administrator or operator to approve the campaign before the campaign is enabled. To access the campaign management module click on Campaigns > Campaign Management from the navigation. On the campaign listing module, you may search for specific campaign by using the search field.

The field and its function description is listed below.

FieldMeaning & Function
Campaign NameThe campaign name given.
StatusThe status of the campaign whether enable or disable.
DurationThe campaign duration dates.
Sort OrderThe ordering of the campaign.* NOTE : 0 for random order.
ZoneThe zone the campaign will run on.
WhoThe demographic users the campaign will apply to.
TriggerThe trigger for the campaign.Connect
The campaign will run on user 1st time connected to the network. before the login.Login
The campaign will be run on user login into the network.1st Connect
The campaign will be run on user 1st time login to network.Disconnect
The campaign will be run on user disconnected from the network.Dwell
The campaign will run on user dwell time more than campaign define minutes (min 30 mins).Recurring
When user login the define recurring no of user will run this campaign.Milestone
The campaign will run when user login the define milestone no.Last visit
The campaign will apply on all user who last visit is more than defined days.
ActionAction type for the campaign.
TargetThe intended audience of the campaign.* NOTE : Intended audience can be all users or by persona.
RemarkRemark if any for the campaign.
ActionModules action:  To edit the campaign entry.  To delete the campaign.  To approve the campaign.  To disapprove the campaign.

Create Campaign

To create a new campaign, click on the “Create Campaign” button and populate the required fields. Fill in the field to complete the process.

* NOTE : Newly created campaign may require approval to enable the campaign to go live , refer to campaign approval for more detail.

The field and its function description is listed below.

FieldFunction
Campaign NameThe name of the campaign.
Start DateStart date of the campaign.
End DateEnd date of the campaign.
Campaign Sort orderThe ordering of campaign by priority from “1-10” whereby “1” is the first campaigndisplayed for users when the campaign loads. Assign “0” for all campaigns if you wish to load random campaign order each time a user campaign is triggered. Priority will be given to numbered sort order campaigns if there is a mix of random sort order assigned.
RemarkRemark for the campaign.
Expire :
Expiry After Ads Click
The campaign will stop running upon reaching the number of clicks defined.
Expire :
Expiry After Ad Impression
The campaign will stop running upon reaching the number of impression defined.
Who : TargetThe intended audience of the campaign.The intended audience of the campaign , use the rule editor to select the trigger pointGender : the Gender for the intended campaign. Allowed value ( male , female )Age : the Age of the intended campaign during the campaign is run allowed value ( 1 ~ 99 )Birthday : the birthday of the intended campaign , allowed value ( date-month-year )
Who : PersonaChoose persona that created under Account > Persona.
Who : ZoneSelect the zone (vlan/nas) that campaign will run on.
When : IntervalAlways
Run at all time.Specific time zone
Run only during in between that hours.
When : TriggerConnect
The campaign will run on user 1st time connected to the network. before the login.Login
The campaign will be run on user login into the network.1st Connect
The campaign will be run on user 1st time login to network.Disconnect
The campaign will be run on user disconnected from the network.Dwell
The campaign will run on user dwell time more than campaign define minutes (min 30 mins).Recurring
When user login the define recurring no of user will run this campaign.Milestone
The campaign will run when user login the define milestone no.Last visit
The campaign will apply on all user who last visit is more than defined days.
Take Action : Send NotificationSend SMS, Email or trigger API when the campaign is executed. Type the message into the Notify Message.
Take Action : Display ADSThe campaign will display ads to user, from the ads library.
* NOTE : Display ADS will only work on Trigger (Connect, Login,1st Login, Recurring and Milestone).
Take Action : Redirect to URLThe campaign will redirect user to a url.
* NOTE : This will only work on Trigger (Connect, Login,1st Login, Recurring and Milestone).

Campaign Approval

If the cloud ID or system has more than one administrator, all newly created campaign will require approval before the campaign is set to enabled. Administrator can add sub administrator or operator with verify/approval status from the role management.

* NOTE : In multi-tenant / cloud edition of Kiwire™, superadmin can approve other cloud tenant campaign, but superuser cannot create and approved its own campaign. The design is that the superuser is an approval person not campaign creator.

To approve a campaign.

  1. Operator added or edited a campaign.
  2. campaign added with at the ads listing an approval icon will appear.
  3. Administrator with approval right will need to click on the approval icon to approve the campaign. To add administrator with approval create administrator with “verify” in the roles via Configuration > Role.
  4. Upon approval, the status will changed to Enabled.

To change status of campaign to disable.
To set a status of a running campaign to disable click on the “unverify” button to disable the running campaign.

Edit/Delete Campaign

Click the edit icon on the listing screen to edit the campaign. The edit screen be display which you can edit the setting of the campaign. Click on the delete icon to delete the campaign. A prompt will be display to ask for your confirmation to proceed to delete the campaign. Please exercise with cautions as this not a reversible action.

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