Kiwire 2.0 Documentation

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Retargeting

Build 9 Updates*

*This article has been updated to include Build 9 properties. Older versions might require an update if you cannot find certain functions written below.

Keep up to trend with the new Retargeting module. Purely focused on promoting to customers in view of their past Internet activities. Retargeting module can help you to remarket the ads and promote it to a more accurate group of users based on their tracked behavior. To access the Retargeting module click on Campaign > Retargeting from the navigation.

Configuration

To access Configuration module, click on Campaigns > Retargeting > Configuration on the navigation bar.

The field and its function description is listed below.

FieldMeaning & Function
Enable RetargetingEnable or disable retargeting.
Google AdWords Customer IDThe customer id for the Google AdWords account.
Google AdWords Global Site Tag IDThe tag id for the Google AdWords Global Site.

Campaign

To access Campaign module, click on Campaign > Retargeting > Campaign on the navigation bar. The campaign will show the listing of all the campaign created in your system.

The field and its function description is listed below.

FieldFunction
NameThe name of the campaign. 
Budget AmountThe budget price for the campaign.
StatusThe status of the campaign whether Enabled or Paused.
ActionTo edit, delete or enable/disable the campaign.

Create Campaign

To create a new campaign for the retargeting module, click on “Create Campaign” and fill in the required information.

The field and its function description is listed below.

FieldFunction
Campaign NameThe name of the campaign. 
Budget Amounthe budget price for the campaign.* Note : Amount per day.

Ad Groups

Ad Groups module will manage ad groups for retargeting campaign for out of network. To access Campaign module, click on Campaign > Retargeting > Ad Groups on the navigation bar. The ads groups will show the listing of all the ad group created in your system.

The field and its function description is listed below. 

FieldFunction
NameThe name of the campaign.
CPC BID AmountThe budget price for the campaign.
StatusThe status of the campaign whether Enabled or Paused.
Assigned to CampaignWhich campaign need to be assigned.
ActionTo edit, delete or enable/disable the campaign.

Campaign Name: The name of the campaign.
Bidding Amount: The offering price amount.
Campaign: Select the campaign that created earlier.

Ads

Ads module will manage the ads for retargeting campaign for out of network. To access Campaign module, click on Campaign > Retargeting > Ads on the navigation bar. The ads will show the listing of all the ads created in your system.

The field and its function description is listed below.

FieldFunction
Short HeadlineThe short caption for the ad.
Business NameThe name of the business. 
StatusThe status of the campaign whether Enabled or Paused.
ActionTo edit, delete or enable/disable the campaign.

Create Ads

To create a new ad for the retargeting module, click on “Create Ad” and fill in the required information.

The field and its function description is listed below.

FieldFunction
Ad GroupSelect the ad group that created earlier.

* NOTE : The ad group cannot be changed to another ad group once ad created.
Short HeadlineThe short caption for the ad.
Long headlineThe long caption.
DescriptionThe description of the the ad.
Business NameThe name of the business.
Final URL*NOTE: Must start with http:// or https://
Image URLChoose the image file for URL.
* NOTE : Image aspect ratio must be (1.905:1) or (1.906:1)
Image Square URLChoose the image file for square URL.
* NOTE : Image aspect ratio must be (1:1)
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